A Digital Partner
That Stays in
Your Corner
A website is not a finished product - it's a living asset that needs attention, improvement, and evolution. Our retainer plans give you a dedicated team that keeps your digital presence performing, growing, and never falling behind.
- Content Updates
- Monthly Support
- SEO Monitoring
- Performance Tuning
- Analytics Reports
- Security Patches
- Priority Access
- Long-Term Partnership
The Case for Retainers
Your Site Needs Ongoing
Attention to Perform
Launching a website is the beginning, not the end. Without regular attention, performance degrades, content becomes outdated, security vulnerabilities appear, and the competitive gap widens.
Most businesses try to manage this ad-hoc - raising one-off requests, chasing developers for small changes, losing context each time. It's inefficient, expensive, and produces inconsistent results.
A Coledon retainer gives you a team that knows your site inside out, responds fast, works proactively, and keeps your digital presence continuously improving month after month.
Websites Decay Without Attention
Plugins fall out of date. Core Web Vitals degrade. Content becomes stale. Security vulnerabilities appear. A retainer keeps the foundation solid so nothing quietly fails.
Compounding SEO Improvement
SEO isn't a one-time task. Monthly monitoring, content additions, and technical fixes compound over time - delivering steadily improving organic visibility.
Continuity of Knowledge
Your retained team knows your site inside out. No re-briefing. No ramp-up time. Changes get implemented correctly because the context is always there.
Fast Execution When You Need It
Need a new page for a campaign, or a bug fixed without a new project brief? Retained clients get priority access and a team that already knows the system.
Interactive release rhythm
Choose a Working Cadence
Keyboard-selectable cadence states show how the release pattern can match the pace and complexity of ongoing work.
A focused weekly release loop.
Retainer Plans
Choose Your Level of Support
Three plans designed around different levels of involvement. All tailored to your specific needs during onboarding - no rigid packages.
Essentials
Core site maintenance and support
For businesses that need their site kept updated, secure, and performing - without managing it themselves.
- Up to 3 hours of content updates per month
- Security patches and CMS updates
- Monthly uptime and performance review
- Google Search Console monitoring
- Bug fixes and minor technical adjustments
- Email support with next-business-day response
Ideal for: established sites needing reliable maintenance
Discuss This PlanGrowth
Active improvement and optimisation
For businesses that want their digital presence actively improved - not just maintained. New content, better performance, ongoing SEO work.
- Up to 8 hours of updates and improvements
- Monthly new page or content additions
- SEO monitoring and monthly recommendations
- Analytics review and monthly report
- Core Web Vitals monitoring and tuning
- Priority support from the people who already know the system
- Quarterly strategy review call
- Feature enhancements and UI improvements
Ideal for: growing businesses investing in their digital presence
Discuss This PlanPartner
Full-service ongoing digital partnership
A complete managed digital partnership for businesses where the website is a critical commercial asset requiring continuous improvement.
- Custom monthly content and development capacity
- Dedicated senior technical contact
- Priority support
- Agreed feature development within the monthly allocation
- Full SEO implementation and monitoring
- Monthly roadmap session
- Maintained reporting and dashboard environment
Ideal for: enterprise clients requiring a full digital partner
Discuss This PlanAll retainers are tailored during onboarding. Contact us to discuss your specific needs.
Scope of Work
What Retainer Work Covers
Retainer work spans everything your site needs to stay current, secure, and improving. From the reactive (fix this, update that) to the proactive (improve this, optimise that).
All work is tracked and reported monthly so you always know where your retainer hours were spent and what was achieved.
Retainer Work Includes
- Content updates and page additions
- Text, image, and media changes
- New section and component additions
- Security patches and plugin updates
- Performance monitoring and tuning
- SEO monitoring and monthly recommendations
- Analytics review and reporting
- Bug identification and fixing
- Minor UI adjustments and improvements
- Technical support and troubleshooting
- Hosting liaison and infrastructure support
- Quarterly strategy and roadmap reviews
The Rhythm
How a Retainer Works
A simple, structured engagement that gives you continuous improvement without project overhead or coordination headaches.
Onboarding
We review your site, understand your goals, and establish workflows for submitting requests and receiving updates.
Monthly Rhythm
You submit changes as needed. We proactively use remaining time on SEO, performance, and improvement work.
Regular Reporting
Monthly summaries of what was done, site performance metrics, and recommendations for the month ahead.
Quarterly Reviews
Deeper strategic sessions to align on roadmap, review analytics trends, and plan significant improvements.
Common Questions
Retainer FAQs
Is there a minimum commitment period?
We typically work on a 3-month minimum commitment, after which retainers roll monthly. This gives us enough time to deliver meaningful improvement and gives you confidence in the arrangement before extending.
What counts as a 'content update'?
Content updates include text changes, image swaps, adding new pages or sections, updating prices or team members, posting news or case study pages, and similar tasks. Agreed feature development sits inside the monthly allocation. Work that falls outside that capacity, or a substantial new project, is scoped separately.
Do unused hours roll over?
Unused hours don't roll over, but we work proactively - if your allocation isn't filled with reactive changes, we'll use remaining time for planned improvements like SEO work, performance tuning, or UX refinements.
Can I upgrade or downgrade my plan?
Yes, with 30 days' notice. We're flexible - if your needs change we'll adjust the arrangement accordingly. There's no penalty for scaling up or down.
Do you work on sites you didn't build?
Yes, though we begin with a technical review to understand the site's architecture and condition. If there are significant technical issues, we may recommend resolving these first to ensure effective ongoing support.
Next step
Ready for ongoing support?
Whether you want to improve an existing site or continue a relationship from your build project, we can talk about the right level of ongoing support for your business.