Know What's Working.
Know What Isn't.
Most websites have Google Analytics installed but almost no usable data. We configure structured tracking: key events, campaign attribution, user behaviour, and reporting that stakeholders can actually use, so decisions rest on clearer evidence rather than instinct.
- Google Analytics 4
- Google Tag Manager
- Conversion Tracking
- Looker Studio
- Attribution Modelling
- Custom Dashboards
- User Behaviour
- Campaign Reporting
The Problem
Most Analytics
Setups Are Broken
A default GA4 snippet tells you roughly how many people visited your site. It tells you almost nothing about what they did, why they left, or whether your marketing is working.
Without the events that matter marked as key events, your analytics cannot answer the questions that count: Which pages generate leads? Which campaigns deliver quality traffic? Where in the funnel do prospects drop off?
We configure analytics so GA4, advertising conversions where relevant, and optional Looker Studio reporting produce a clearer picture of what is working. Attribution is never perfect, but it can be far more reliable.
We don't add a snippet and leave. Every implementation includes event configuration and the key events that matter to the business.
Recommended for flexible ongoing tag and event management without a code change for every pixel.
Reporting views built around your KPIs. Looker Studio is a reporting option when a dashboard is useful, not a requirement for every implementation.
Attribution explorer
Follow the Meaningful Signal
Select a model source to see how an interaction becomes a useful reporting outcome. Values are illustrative, not customer telemetry.
What We Configure
Analytics Coverage
A complete tracking implementation across four essential measurement areas.
Enquiry and Revenue Tracking
Build a much clearer and more reliable picture of which pages, channels, and campaigns contribute to enquiries and revenue. We configure key events in GA4 and advertising conversions where they are relevant.
Specific Measurements
- Form submission and lead capture events
- Phone click and email link tracking
- File download and document tracking
- Button and CTA click measurement
- Checkout and e-commerce conversion funnels
- Multi-step form completion tracking
- Key-event values and advertising conversion linking
- Conversion path and attribution modelling
User Behaviour Analysis
Understand how real visitors navigate your site. Where they drop off. What they read. What they ignore. Data that informs design decisions with evidence, not assumptions.
Specific Measurements
- Session and user flow analysis
- Scroll depth and engagement measurement
- Exit page analysis and funnel abandonment
- Journey and path analysis
- Content engagement and read-time metrics
- Device and browser segmentation
- Geographic and demographic analysis
- New vs returning visitor behaviour
Campaign & Traffic Attribution
Connect marketing activity to outcomes as clearly as the data allows. Privacy controls, consent, and cross-device behaviour mean attribution is never perfect, so we design UTM discipline, source reporting, and channel analysis that still produce a reliable working picture.
Specific Measurements
- UTM parameter strategy and documentation
- Google Ads and paid campaign linking
- Organic vs paid traffic segmentation
- Social media referral tracking
- Email campaign click attribution
- Cross-channel journey mapping
- Cost per acquisition by channel
- Return on ad spend (ROAS) reporting
Custom Dashboards & Reporting
Data is only valuable when it's readable. Looker Studio is a reporting option we use when a stakeholder-facing dashboard is the right layer, not a prerequisite for a correct GA4 implementation.
Specific Measurements
- Custom Looker Studio dashboard builds
- Automated monthly email reports
- Executive summary views for leadership
- Campaign performance summary sheets
- Traffic trend and comparison tables
- Key-event completion and funnel visualisation
- Multi-property consolidated views
- Scheduled data refresh and alerting
Our Toolkit
The Analytics Stack
We work with proven, industry-standard tools that integrate cleanly with each other and with your existing marketing platforms.
Core event-based analytics and audience insights
Tag deployment without code dependency
Organic search impressions and click data
Custom reporting dashboards and data visualisation
Paid campaign conversion linking and ROAS
Social ad attribution and audience building
Common Questions
Analytics FAQs
Isn't Google Analytics just something you turn on?
A basic GA4 snippet is easy to add. A useful implementation still needs the events that matter marked as key events, advertising conversions where relevant, consent respected, and reporting that stakeholders can actually use. Enhanced measurement can collect some interactions automatically; business-critical tracking still has to be designed.
What's Google Tag Manager and do I need it?
GTM is a container that lets us deploy and manage tracking tags without a code change for every pixel. It is recommended for flexible ongoing tag and event management, but it is not mandatory for every analytics architecture.
Do you provide ongoing analytics reporting?
Yes - monthly reporting and dashboard maintenance is available as part of our support retainer packages. We review performance, flag anomalies, and provide clear commentary on what the data means for your business.
Can you fix our existing analytics setup?
Absolutely. We audit existing GA4 implementations, identify configuration errors, missing key events, and data quality issues, then rebuild the tracking foundation correctly. Most existing setups have significant gaps.
Next step
Ready to know what is actually working?
We can review your current analytics setup and talk about what proper tracking could reveal about your site's performance and your marketing's real ROI.